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The International and Commercial Team of LaLiga has carried out a session where LaLiga's international and commercial strategy has been exposed and networking has been facilitated with members of the Spanish-South Chamber of Commerce (CCHS).
The objectives of the session were to detect synergies and collaborations in the Hispanic-Swedish context and value LaLiga's international and commercial strategy, with the focus on Sweden.
More than twenty Hispanic-souvenir companies subscribed to the CCHS have come to the meeting, where in addition to the knowledge exchange session they have been able to visit LaLiga's facilities and learn more about the operation of the Spanish competition.
Anna Frasson, general director of the Spanish-South Chamber of Commerce, explained “We are delighted to collaborate with LaLiga, a member of the Chamber, in this initiative. The training session has been an excellent opportunity to explore new synergies and know first-hand the LaLiga strategy. We firmly believe that this collaboration will open doors to innovative and beneficial projects for both regions.”
Gary Udhwani, Managing Director for Europe of LaLiga, added “LaLiga's international and commercial strategy aims to expand our presence in key markets such as Sweden. This session with the Hispanic-Sueca Chamber of Commerce has allowed us to highlight our initiatives and seek collaborations that promote mutual growth. We are committed to establishing lasting and fruitful connections.”
LaLiga maintains its commitment to establish relevant connections with companies and organizations in key regions, with real and significant applications, such as the relationship with the CCHS. This initiative reinforces LaLiga's mission to expand its global presence and promote strategic relationships that benefit all parties involved.
“The exchange of knowledge and connect with members of the Spanish-South Chamber of Commerce are important steps to strengthen the presence of LaLiga in the Nordic countries. We are excited by the possibilities that this alliance can offer and to continue working together in projects that benefit our communities,” concluded Juan Fuentes, delegate of LaLiga in Nordic countries.
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