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Malaysia crowned his best player FC 25 lover: Putera suffered nizam bin subardron, by Kuala Lumpur, which took home 2,500 RM and the unforgettable opportunity to travel to Spain. Organized by EA Sports and LaLiga, with AEON as a proud main sponsor and VERTEX ESports as a local partner, the grand final of the “LaLiga Beat the Best” tournament was held at the Sp Sports Park of Kuala Lumpur. The event was attended by the Legend of LaLiga, Luis García -antigua Estrella del FC Barcelona and Atlético de Madrid-, which encouraged the public and personally rewarded the champion.
The 16 finalists fought an enthusiastic audience, with relay Live by Aiman Sekaichi and Higen, and a weekend full of activities that included challenges for fans and a friendly FC 25 match with Luis García himself.
What distinguishes Malaysia is its inclusion in an elite group from only three countries-together with China and the United States-that host this online-offline hybrid format of “Beat the Best.” This unique integration combines the emotion of live football with the intensity of the competition game.
«Aeon is proud to support LaLiga Beat the Best because we believe in shaping the future of young people's commitment. Today, electronic sports are more than a game: they are a cultural and social space in which our youngest generation is expressed, creates community and aspires to be seen in a global scenario. Our support reflects Aeon's commitment to progress, inclusiveness and creation of lifestyle experiences that matter, ”said Low Ngai Yuen, Chief Merchandise & Aeon marketing office. “When we talk about being close to our customers, it means appearing where they are – and for generation Z and young Malays, that includes the sand of the eSports.”
Adrián Prol, delegate of LaLiga in Malaysia, stressed: «We are very happy because the event was a success and all fans were excited to meet a legend like Luis García, who has a very special relationship with the country. The main pillar of LaLiga's strategy in Malaysia is the development of base football, from football projects baseas LaLiga Academy or LaLiga Youth Tournament to eSports. These types of projects are strategic for LaLiga, since we are world leaders and pioneers in the integration of the virtual and real worlds of football. »
Kelvin Tee, Marketing Director of VERTEX ESports, added: «Working with LaLiga and Aeon to give life to this project has been exciting, and we hope to have offered an entertaining and sports event that exceeds the expectations of our assistants, players and partners. We would like to recognize and thank the role that Aeon has played in the defense of the development and growth of electronic sports in Malaysia, and we hope that other companies can follow their example to ensure that Malaysia as a country continues its tradition of being the cradle of great athletes such as Malaysian legends in other sport fields. In Vertex we are delighted to be part of the ecosystem and commit ourselves to do more in the future. “
The objective of this LaLiga and EA Sports project is to bring eSports to the general public, a trend in continuous growth worldwide that has even influenced even los graphs of audiovisual retransmissions of LaLiga, inspired by the aesthetics of video games.
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