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During the event, the technical director of LaLiga Academy Dubai, Javier Hernández Hervás, explained LaLiga's role when addressing this problem both inside and outside the field. In addition, he was viewed by training videos, including a special message from Álex, LaLiga's virtual infuser, who sent greetings to the children of the academy showing his own commitment to the campaign.
In addition, the technical director of LaLiga Academy Dubai directed several dynamics that included activities that highlighted how teamwork and union can help children fight harassment more effectively.
In addition, academy players have completed albums from our partner, Panini, to promote the concept of teamwork.
“LaLiga vs Bullying is a call to the essential values of football: the spirit of collective sport and union, inside or outside the field. Choosing the Dubai Academy to present the campaign, it is another sample of the importance of Mena and its fans for LaLiga,” said Maite Ventura, director of Laliga in the Middle East and North Africa.
“LaLiga's work to combat harassment through football is very important, we are proud to support him here in Dubai. Our academy gathers children from everywhere, of different cultures, origins and stories, teaching them to respect each other and differences and make sure no one feels excluded.
Since its autumn launch of 2024, LaLiga continues to drive the LaLiga vs Bullying campaign, emphasizing the fundamental values of football, such as teamwork, unity and solidarity. This campaign encourages children not to be liabilities to harassment, but to join the problem. The campaign relies on the motto “a team does not leave anyone alone”, which suggests that, through solidarity, children can experience how the spirit of football can inspire social change.
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