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The control of the management of the audiovisual rights of LaLiga has ratified the decision of the executives of the different areas that have participated in the selection process of the companies that will carry out the audiovisual production of LaLiga EA Sports, LaLiga Hypermotion and contents related to the competitions for the next five seasons.
In the process, which began last September 2024, the Abacanto company has intervened, offering an audiovisual technological consulting to technically evaluate all the candidacies received.
The five defined blocks have been:
- Lot 1: Washer Ea Sports Exploitation Media
- Lot 2: Washer Hypermotion Exploitation Media
- Lot 3: MCR and centralized services
- Lot 4: Contribution and distribution
- Lot 5: Content generation
After an exhaustive evaluation in which all the technical, operational and economic aspects proposed have been carefully analyzed, LaLiga has decided to award the blocks offered to the companies that have obtained the best results in the technical and economic assessment, in accordance with the criteria established in the specifications. This decision has been based on a rigorous comparative analysis of all the offers presented, with the aim of selecting the most appropriate option for each block and ensuring a adjudication aligned with the specific objectives and needs of LaLiga.
- HBS (Host Broadcast Services) It has been selected for lots 1, 2 and 3, assuming the production of LaLiga EA Sports and LaLiga Hypermotion, as well as MCR and centralized services. HBS is one of the most important audiovisual production companies in Europe, recognized for its role as Host BroadCaster in all FIFA world drinks since 2002, as well as in competitions such as UEFA Champions League, Eurocup or the African Cup of Nations.
- TSA (telephone audiovisual services) It will be in charge of lot 4, focused on the contribution and distribution, for its key value in the technical capacity in the international communications sector. TSA is one of the main production companies and technical services in Spain, with extensive experience in great sporting events such as UEFA Champions League, the Copa del Rey or the Olympic Games, where it stands out for the management of infrastructure for operators and televisions at national and international level.
- Lot 5, corresponding to the generation of content, has not been awarded after analyzing the offers received, so these services will be strategically integrated with other content that must be hired by LaLiga and that were not included this time.
With this new formula, LaLiga reinforces its commitment to innovation and continuous improvement in audiovisual production, key to offering the best product to fans, operators and partners worldwide.
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