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LaLiga, through its LaLiga Business School Educational Departmenthas hosted at its headquarters the last session of the III edition of the 'ATP & LALIGA Business Education Programme’the training course developed in alliance with ATP that seeks to bring professional tennis players to the operation and management dynamics of the sports industry.
With a total duration of 23 hours distributed between the months of March and April, the program has combined face -to -face sessions in Miami and Madrid with format sessions streamingallowing flexible formation and adapted to the competitive calendar of the ATP circuit. A characteristic that reaffirms the commitment of both entities with continuous and quality training, always respecting the professional context of athletes.
During the session held at LaLiga headquarters, participants have deepened themes linked to The new era of sports marketingby the hand of leading entities such as Nike, Formula 1, SPSG Consulting and LaLiga. This phase has been the closure of an itinerary that began in March in Miami, where leadership in the sports industry and event management were addressed, and which continued with a remote stage focused on the application of artificial intelligence, sustainability and digital strategy in sport.
The program, which connects key disciplines through reference speakers and high -value practical caseshas had the participation of tennis players like Paula Badosa, Bergs, Rohan Bopanna, Albot Radu, Henry Patten, Evan King, Ulrique Eikeri, Timea Babos, Jaume Munar, James Duce, Boyer, Constantin Frantzen, Linette Magda, Carlos, Joy of Nakashima, Indrik, Andrewwho have shared concerns and interests with the objective of exploring future professional exits linked to sport from a global and innovative perspective.
From the ATP they value the relevance of this type of initiatives. For Fernando Sánchez, Senior VP of Player Relations: “The ATP, in general, and the DEPT of particular players, have a very clear strategy for our member players: Improve your experience in the tour on and off the track while they continue to compete, and increase the opportunities we offer them to be as prepared as possible for professional life when they dedicate an end to their career. This program, together with others such as the ATP Player Mentoring Program that in June we will begin the second edition, fulfill and perfectly line with this strategy.
To José Moya, director of LaLiga Business School: “It is a privilege to continue promoting this initiative with a strategic partner such as ATP. Programs like this allow athletes to access essential knowledge about the industry in which they develop their career and represent another step in our commitment to their training and professional development, beyond the track. The success of this third edition reinforces our will to continue building bridges between sport and education from an international and multidisciplinary vision.”
He ATP & LALIGA Business Education Programme It is consolidated as a pioneer initiative, designed to introduce athletes in the management of an increasingly demanding and globalized industrywith the support of leading institutions and a clear vocation for the development of talent inside and outside the pitch.
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