DENVER, CO – The Mile High City added another monumental landmark today as the Denver Broncos officially unveiled a magnificent bronze statue of legendary quarterback John Elway outside Empower Field at Mile High. Under a brilliant Colorado sky, thousands of Broncos fans, many adorned in their cherished No. 7 jerseys, roared their approval as “The Duke,” forever synonymous with orange and blue, was immortalized in his iconic passing stance.
The 11-foot tall statue, a breathtaking work of art, captures Elway’s powerful throwing motion, his eyes fixed downfield, a symbol of the unwavering resolve and big-play capability that defined his illustrious career. From the perfectly rendered helmet to the subtle creases in his uniform, every detail speaks to the artist’s dedication and the profound respect held for one of the NFL’s all-time greats.
The ceremony, which began shortly after 10:00 AM MDT, was a gathering of Broncos royalty, past and present. Team President Damani Leech opened the proceedings, emphasizing Elway’s unique position in franchise history. “Today is a day we’ve eagerly anticipated, a day to formally recognize and celebrate the man who is, quite simply, the Denver Broncos,” Leech stated, his voice full of reverence. “John Elway’s impact on this organization spans generations, first as the greatest player to ever wear this uniform, leading us to two Super Bowl championships, and then as an executive, building another Super Bowl-winning team. This statue will stand as a permanent testament to his unparalleled contributions and the enduring legacy he has created for the Broncos.”
Brittany Bowlen, daughter of late owner Pat Bowlen and current owner and CEO of the Broncos, shared a heartfelt message about Elway’s deep connection to her family and the franchise. “John was more than just a player to my father; he was a partner, a friend, and a crucial part of our family,” Bowlen said, her voice tinged with emotion. “He brought so much joy, so much excitement, and so many unforgettable moments to Broncos Country. This statue honors not just a football legend, but a man who dedicated his life to this team and this city.”
Former teammates, many of whom formed the core of those magical late-90s Super Bowl teams, shared anecdotes and praised Elway’s leadership. Terrell Davis, the Hall of Fame running back who ran for over 2,000 yards in Elway’s final Super Bowl season, spoke passionately. “When John was in the huddle, there was an unshakeable belief,” Davis recalled. “He could make any throw, escape any rush, and he just had that competitive fire that made everyone around him better. He demanded greatness, and he delivered it. To see him standing here in bronze, it’s just fitting.”
Another key member of those championship teams, Shannon Sharpe, now a media personality, also shared his thoughts. “John Elway is the reason I have two Super Bowl rings,” Sharpe declared with a grin. “He was resilient, clutch, and he made the impossible seem routine. He brought a swagger to this team that was contagious. This statue isn’t just about a player; it’s about a winner.”
Elway’s impact on the Broncos is virtually unmatched. Drafted first overall in 1983 and acquired by Denver in a blockbuster trade, he played his entire 16-season NFL career with the Broncos. He led the team to five Super Bowl appearances, finally breaking through with back-to-back championships in Super Bowls XXXII and XXXIII before retiring. His “helicopter” run in Super Bowl XXXII remains one of the most iconic plays in NFL history, embodying his toughness and will to win. After his playing career, Elway returned to the Broncos in 2011 as Executive Vice President of Football Operations, building the roster that captured Super Bowl 50 in 2016, making him the only individual to win a Super Bowl as both a starting quarterback and a team executive for the same franchise.
When it was his turn to speak, Elway, ever the competitor, showed a rare glimpse of emotion. “This is truly humbling,” he began, surveying the sea of adoring fans and the bronze likeness behind him. “Denver, you embraced me from day one, and this has always been home. What we accomplished together, both on and off the field, was special. This statue isn’t just for me; it’s for all the teammates, coaches, staff, and, most importantly, for you, the greatest fans in the world. Thank you for everything.” He paused, his gaze sweeping across the stadium, and added with a smile, “Go Broncos!”
The unveiling was met with thunderous applause and a spontaneous eruption of the “Broncos” chant from the crowd. Fans immediately began approaching the statue, taking photos, and sharing stories of Elway’s unforgettable moments. The statue now stands prominently alongside other Broncos legends, a testament to the rich history and enduring legacy of one of the NFL’s most iconic franchises, and the man who, in so many ways, built it. It will serve as a constant source of inspiration, reminding future generations of the grit, determination, and championship spirit that John Elway brought to Denver.
