Denver Broncos Honor John Elway with Elevated Role, Cementing His Legacy
The Denver Broncos have officially honored franchise icon John Elway by elevating his status within the organization — a powerful tribute that reflects his lasting legacy as one of the most influential figures in team history.
Team ownership announced the move this week, describing it as a recognition of Elway’s “monumental impact” on the franchise, both as a Hall of Fame quarterback and as a front-office leader.
“Elway is more than just a player or executive — he’s a symbol of what the Denver Broncos stand for,” said CEO Greg Penner. “This is a way of formally acknowledging everything he has done for the team and the city.”
Elway led the Broncos to five Super Bowl appearances and two championships during his legendary playing career. After retiring, he returned to the organization as an executive, helping build the roster that won Super Bowl 50 in 2016.
While specific details of his new role or recognition have not been fully revealed, many expect it to involve a permanent tribute at Empower Field and continued influence behind the scenes.
For Broncos fans, the gesture feels long overdue — a meaningful way to say thank you to the man who defined a generation of football in Denver.
